The primary role of a Country Manager is to oversee the operations of a company’s affiliate in a particular country or region. Country Managers oversee logistics, develop new business and ensure profitability. They are responsible for managing overall operations, recruiting staff and creating budgets. Country Managers also develop and submit weekly, monthly or quarterly performance and progress reports to company headquarters.
Country Managers are employed in any type of industry that is experiencing global expansion. A Country Manager is essentially an executive position; according to the Bureau of Labor Statistics (BLS), the employment growth rate for all executives is 8% over the 2014-2024 period. This growth rate varies from industry to industry and is directly impacted by expansion rates and the need for operations managers and other executives to oversee expanded organizations.
Country Manager Duties and Responsibilities
Develop Operational Plans
From communications to warehousing, it is up to Country Managers to ensure that all aspects of a business operate smoothly. They ensure that a business’s in-country affiliate adheres to all country regulations and cultural guidelines. They also develop plans for company growth and improvement of sales.
Implement Brand Strategies
Country Managers are responsible for building a company’s brand in a specific country or region. They devise advertising and promotional plans and are involved in product positioning and global brand marketing development.
Generate Progress Reports
Country Managers continually assess company progress, sales and marketing successes and compile reports to submit to superiors in corporate headquarters. They present reports regarding budgets, sales growth or declines, new business leads and regulatory compliance.
Recruit and Train Staff
It is typically up to Country Managers to oversee the hiring and training of staff in a particular region. Country Managers can be involved in staff selection, training development, scheduling and ongoing professional development of employees.