While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. According to Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.
Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year.
Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.
Influencer marketing has advantages in the following things.
Influencer marketing makes deep relationships with your customers.( Relationship is more sustainable)
Influencer marketing has a great impact in brand building, You can repurpose the contents you create with the influencers for your own campaigns for a long time.
Influencer marketing feels more authentic ads to the consumers