New Social Media Platforms Marketers Should Pay Attention in USA & Japan

Human beings, as socially oriented species, have adopted technology that ties us with others. There is a growing number of individuals signing up for and using social media each year. Although in 2010, there weren't even a billion people using social media, the figure in just five years surpassed more than 2 billion. By 2021, more than 3 billion people will be using social media - Almost as half of the entire world's population today is on Social Media. And this number will only grow as we progress toward the future. What this implies for advertisers is that on social media, there is tremendous opportunity to reach a large and active audience.

So in this article, We will discuss some of up and coming hot social medias companies should be on to get the first mover advantage.


Clubhouse ( Future of Social Media )

"Clubhouse is a new type of social network based on voice—where people around the world come together to talk, listen and learn from each other in real-time."

Voice is where the future of SEO and internet communication are heading to. Now we have google home, Alexa, Siri, essentially every device we have has some sort of voice feature to them. The super growth in podcast industry is another proof that the voice is becoming the next big thing! Clubhouse caught this early.


You've probably heard a new buzzword if you've been hanging out on social media for the past couple of weeks: clubhouse. Without the need for a lot of other equipment, this new platform allows people to talk in real time, exchange stories, collaborate and bounce ideas off each other using their voice.

Although we prefer to calculate the success of a social media site by the amount of active users who log in and use the platform every day, Clubhouse has seen success as the social hot spot of Silicon Valley. Only its popularity to entrepreneurs and business leaders has been fuelled by the restrictions on invitations.


TikTok - trends start here. On a device or on the web, viewers can watch and discover millions of personalized short videos.


Number of Users: 500 million+ active monthly users

The lip-syncing app,, merged with a comparable one-year-old app named TikTok in 2018. Since then, 500 million active monthly users have officially exceeded TikTok. TikTok is now more popular in app stores than Facebook, Instagram and other influential social media sites, with more than 800 million global downloads.

TikTok is like a combination of the two for those who recall Vine or Much like Vine, the platform allows you to film short videos that play on a repetitive loop. But, like, or Snapchat, to zest stuff up, you can add fun effects, AR filters, text, and musical overlays. It has been mostly embraced by users under 30 years of age, much like similar video platforms.

Youtube Shorts

YouTube Shorts are vertical videos up to 60 seconds in length. In addition to showing on your channel, viewers may find your short-form video on the homepage Shorts shelf and tap into a new vertical viewing experience, made for short videos.


Since the fate of TikTok remains murky in the United States, YouTube today announced the launch of a new short-form video experience called YouTube Shorts. The feature will allow users, originally in India, to use a new collection of creator tools to upload 15-second or less short-form videos, including a multi-segment camera, similar to TikTok, speed controls and a timer and a countdown feature. One of the incentives to create contents for Youtube Shorts is so that you can take advantage of the first mover exposure. There have been many cases reported where people gained massive subscribers for posting Videos as Youtube Shorts.

***Shorts is currently in beta. Right now, creators in India can use YouTube’s latest short-form video creation tool, the Shorts camera. All other creators are encouraged to upload short vertical videos (up to 60 seconds in length) and include #Shorts in the title or description (if applicable) to get started with Shorts.


Note ( Blog based social networking site)


It is a media platform where creators can post sentences, manga, photos, and audio, and users can enjoy and support the content. WHAT IS NOTE?

note is a service that allows you to easily share your own experience and know-how. You can publish articles for free, and you can also sell them for a fee. It is recommended for beginners as it has a simple function and makes it easier to start disseminating information than general blogs! note allows you to post texts, image, video, voice ( mp3), short message. You can also gain followers on the platform. Note is one of the most used and well known blog social media sites used in Japan.

Wantedly ( Alternative for Angel List)


Platform that connects professionals and companies


Wantedly is the number one social networking site used by most startups in Japan. Wantedly allows companies to build brand and promote themselves to other companies and possible job candidates.

Line ( FaceBook in Japan)

LINE is a freeware app for instant communications on electronic devices such as smartphones, tablet computers, and personal computers. Line users exchange texts, images, video and audio, and conduct free VoIP conversations and video conferences.


Line App started as a communication app and today it developed to social networking site. Twitter and line are two of the most used social networking platforms in Japan. Companies can make profile on line and post image, texts, video to connect with customers and it can also work as a direct text marketing tool as an user add your company profile as a friend.

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