DIGITAL vs. TRADITIONAL MEDIA IN THE USA

Changes in the form of media consumption by demographics in the USA

Source: Statista

Source: YouGov

DIGITAL vs. TRADITIONAL MEDIA IN JAPAN

Average Time Spent Using Different Media 

Traditional Vs. Digital Media Time Spent in Japan 2016-2021 by Hours per day

WHERE ARE THE ATTENTIONS IN THE USA?

Corona Virus Impact : How eMarketer's Digital Activities Forecasts Have Changed

Source: eMarketer

Social Media Impact 

Most Popular Mobile Social Networking Apps In The US

WHERE ARE THE ATTENTIONS JAPAN?

Share Of Average Daily Time Spent With Media In Japan 2018-2022

Usage Rate For Social Media Services And Apps

Top 15 Subscrition Video-On-Demend Services Currently Subscribed To By Video App Users In japan Nov 2018

HOW DO PEOPLE SHOP IN THE USA ?

US Retail E-commerce Sales 2018-2024

Covid-19 Impact On Online Stores 

Source: Statista

CONSUMERS PURCHASING CATEGORIES ONLINE

% in Growth 

DISTRIBUTIONS IN PEOPLE WHO ARE PLANNING TO BUY MORE, SMAE & LESS ONLINE POST CORONA THAN BEFORE CRISIS

Source:Mckinsey

Source:Mckinsey

HOW DO PEOPLE SHOP IN JAPAN ?

Japanese E-commerce Market Growth (B2C) (2010-2016)

Top Japanese B2C E-commerce Marketplaces 

Source: Statista

The Importance of Branding in a Noisy Social World

WHAT DOES THIS MEAN FOR BRANDS?

How Customers Find You

Requirements For brands

Source:GlobalWebIndex 

Why Brands Should Priotize Their Customer Relationships 

Behaviors Consumers Want From Brands On Social

WHAT CUSTOMERS WANT

IN BRANDS TODAY

The top reasons why consumers are

willing to try a new brand

What Consumers Want From Brands Today