DIGITAL vs. TRADITIONAL MEDIA IN THE USA

Changes in the form of media consumption by demographics in the USA

Source: Statista

Source: YouGov

Changes in the form of media consumption in the USA
Screen Shot 2020-11-30 at 10.25.12 AM.pn

DIGITAL vs. TRADITIONAL MEDIA IN JAPAN

Average Time Spent Using Different Media 
Traditional Vs. Digital Media Time Spent in Japan 2016-2021 by Hours per day

WHERE ARE THE ATTENTIONS IN THE USA?

Corona Virus Impact : How eMarketer's Digital Activities Forecasts Have Changed

Source: eMarketer

Social Media Impact 
Most Popular Mobile Social Networking Apps In The US

WHERE ARE THE ATTENTIONS JAPAN?

Share Of Average Daily Time Spent With Media In Japan 2018-2022
Usage Rate For Social Media Services And Apps
Top 15 Subscrition Video-On-Demend Services Currently Subscribed To By Video App Users In japan Nov 2018

HOW DO PEOPLE SHOP IN THE USA ?

US Retail E-commerce Sales 2018-2024
Covid-19 Impact On Online Stores 

Source: Statista

CONSUMERS PURCHASING CATEGORIES ONLINE
% in Growth 
DISTRIBUTIONS IN PEOPLE WHO ARE PLANNING TO BUY MORE, SMAE & LESS ONLINE POST CORONA THAN BEFORE CRISIS

Source:Mckinsey

Source:Mckinsey

HOW DO PEOPLE SHOP IN JAPAN ?

Japanese E-commerce Market Growth (B2C) (2010-2016)
Top Japanese B2C E-commerce Marketplaces 

Source: Statista

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It is obvious that customer attentions are moving to digital and people are shopping online. What does this mean to brands?

[2021 Ultimate Media Guide] What should companies do during & post Covid 19 ?

The Importance of Branding in a Noisy Social World

[2021 the newest guide] How to use social media in 2021 & create massive contents

WHAT DOES THIS MEAN FOR BRANDS?

How Customers Find You
Requirements For brands

Source:GlobalWebIndex 

Why Brands Should Priotize Their Customer Relationships 
Behaviors Consumers Want From Brands On Social

WHAT CUSTOMERS WANT

IN BRANDS TODAY

The top reasons why consumers are
willing to try a new brand
What Consumers Want From Brands Today 

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Branding is one way to communicate your value to the customers. Learn how you can deliver the right message in the blog.

[2021 The Newest Ultimate Guide ] Branding + Marketing Strategy For The Japanese Market

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What Customers Want From A Brand Today

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[2021 Ultimate Media Guide] What should companies do during & post Covid-19 ?

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Well that's how it should be

Marketing

How DTC Brands Can Enter The Japanese Market

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