DIGITAL vs. TRADITIONAL MEDIA IN THE USA
Changes in the form of media consumption by demographics in the USA

Source: Statista
Source: YouGov
Changes in the form of media consumption in the USA
DIGITAL vs. TRADITIONAL MEDIA IN JAPAN
Average Time Spent Using Different Media
Traditional Vs. Digital Media Time Spent in Japan 2016-2021 by Hours per day
WHERE ARE THE ATTENTIONS JAPAN?
Share Of Average Daily Time Spent With Media In Japan 2018-2022
Usage Rate For Social Media Services And Apps
Top 15 Subscrition Video-On-Demend Services Currently Subscribed To By Video App Users In japan Nov 2018
HOW DO PEOPLE SHOP IN THE USA ?
US Retail E-commerce Sales 2018-2024
Covid-19 Impact On Online Stores
Source: Statista
CONSUMERS PURCHASING CATEGORIES ONLINE
% in Growth
DISTRIBUTIONS IN PEOPLE WHO ARE PLANNING TO BUY MORE, SMAE & LESS ONLINE POST CORONA THAN BEFORE CRISIS
Source:Mckinsey
Source:Mckinsey
HOW DO PEOPLE SHOP IN JAPAN ?
Japanese E-commerce Market Growth (B2C) (2010-2016)
Top Japanese B2C E-commerce Marketplaces
Source: Statista
WHAT CUSTOMERS WANT
IN BRANDS TODAY
The top reasons why consumers are
willing to try a new brand

What Consumers Want From Brands Today
The Importance of Branding in a Noisy Social World
WHAT DOES THIS MEAN FOR BRANDS?
How Customers Find You

Requirements For brands

Source:GlobalWebIndex