HOW TO ENTER AN INTERNATIONAL MARKET

STEP 1. Hire a consultant 

( Planning The Launch ) 

Your first step of a new foreign market launch is to understand the market and strategize your entering. You can do this by hiring a local marketing agency or a consultant who understands the market like ForeignConnect. 

STEP 2. Find local partners

( Launching Stage) 

Before fully committing to expand your business in Japan, it is a strategically good decision to collect some local insights by remotely running some marketing & sales in Japan. 

Hire a Japanese agent, or local marketing firm such as ForeignConnect to first test and operate your business in the new market.

WHAT YOU WANT TO DO WITH

A LOCAL MARKET CONSULTANT

When you plan to enter a new country, it is smart to take care of the following​ agenda. 

  • Research competitors and market pricing

  • Identify your unique value proposition to Japanese consumer

  • Plan digital marketing strategies 

  • Plan PR, Marketing & Sales strategies 

  • Localize your brand

  • Visit the local market to gain direct market insight

And you can take care all of this by hiring a local consultant like ForeignConnect

JAPAN

BRANDING

CONSULTING 

We are hired to analyze and evaluate the brand identity, brand performance and brand strategy of our clients’ products or services. We then offer expert recommendations and insights into how you can improve your brand. Some example of things we can do include: 

  • Define the brand purpose, vision, value and mission with clarity 

  • Define the brand personality, tone of voice, tag line, value proposition and brand messaging 

  • Design logo, color, fonts, and other visual assets to reflect your brand identity

  • Plan and create strategies to build communities around your brands. 

JAPAN

MARKETING

CONSULTING 

We are hired to create and implement marketing strategies for our clients. By doing so, we create a detailed marketing plan by determining a business's marketing message, and identify the appropriate marketing mix to get the message out to the target market.

Some example of things we can do include: 

  • Identify new opportunities to engage with existing and new clients

  • Create road map strategy for maximizing lifetime customer value

  • Improve client engagement through social media, creating innovative campaigns on various media

  • Track and review analytics and conversions to create an improved marketing campaigns

NEW  

MARKET 

CONSULTING

The most important thing when you are breaking into a new foreign market is branding and marketing in the targeting country, in this case, Japan. We can give you advise on laughing successful branding and marketing  in the Japanese market. 

Some example of things we can do include: 

  • Understand the Japanese market by interviewing Japanese potential customers.

  • Create a road map to localize brand personality, tone of voice, tag line, value proposition and brand messaging in respect to the Japanese consumers 

  • Study the market, industry  and competitors to identify the effective marketing and branding campaigns 

Business Owner

JAPANESE MARKET ENTRY

Hire A Japanese Business Coordinator

We can coordinate your business in Japan

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