HOW TO ENTER AN INTERNATIONAL MARKET
STEP 1. Hire a consultant
( Planning The Launch )
Your first step of a new foreign market launch is to understand the market and strategize your entering. You can do this by hiring a local marketing agency or a consultant who understands the market like ForeignConnect.
STEP 2. Find local partners
( Launching Stage)
Before fully committing to expand your business in Japan, it is a strategically good decision to collect some local insights by remotely running some marketing & sales in Japan.
Hire a Japanese agent, or local marketing firm such as ForeignConnect to first test and operate your business in the new market.
WHY PARTNER BEFORE HIRING A COUNTRY MANAGER
Overall, partnering is better for companies in their early stages of expanding to Japan, and hiring a Country Manager is better when the company has established a steady foothold in a new country. This is because partnering is faster to setup and results are quick to deliver, and hiring a Country Manager takes more time because it is important to find the right person.
THE BENEFITS OF OUTSOURCING
It is difficult to enter a completely new market especially if the market you are trying to enter is dramatically different than your own. Everything from preparation to actual operation, it'd require businesses to have market knowledge specific to the local market. This is exactly why your business can be done more effectively with a help of local experts.
You can save a lot of money on data collection and operation set up if you hire local experts who are experienced and knowledgable about the local market.
It's much cheaper and time effective to hire experts who have their own system and do not require training from your internal resources.
There can't be a better time than now to launch a business in Japan. Japan is a untapped country with a full of opportunities for American and Western Businesses. With the occurrence of Olympics in the next year and the focus in developing foreign market integration, Japan is the best destination to explore opportunities in the next 10 years.
WHAT YOU CAN DO WITH US
Product Packaging Design
EC Site Development
Brand Style Guide
Social Media Branding
Corporate Innovation Facilitation
Sales Channel Discovery
Trade Show Attending
MARKETING & PR
PR Event Creation
Find Out How We Do It!
STUDY YOUR GOALS
We will determine your needs and find the best strategic approach in finding local partners ( vendors & services)
UNDERSTAND THE STRATEGIES & BUDGETS & TASKS
We will define your task goals and develop the right responsibility for the role.
SOURCE PARTNERS & CANDIDATES
We will suggest multiple candidates for the job
NEGOTIATE & HIRE
We will handle the negotiation and hiring process once we select the partner (vendor & service).
MANAGE PEOPLE & PROJECTS
We will provide ongoing support after the contract and make sure that your team can work with the Japanese team smoothly without communication or cultural barrier
COMMUNICATE & REPORT
We will create a reporting system between cross country teams to keep the smooth operation on accomplishing tasks.